Search Engine Marketing (SEM) is probably the most effective way of getting traffic through search engines. SEM refers to online advertisements that appear on search engines like Google it has of late become important since everyone is vying for the same mouse click in an ever-increasing marketplace in terms of competitiveness.
What is Search Engine Marketing?
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (SERPs). Advertisers have to bid on keywords that people may use on search engines like Google and Bing to find certain products or service and when they do, it gives the advertisers an opportunity to make their site appear under ‘ads’ along with organic search results. These ads are also known as ‘pay-per-click’ ads and can be text-based ads or product listing ads.
SEO and SEM are two different things altogether. In the case of SEM, you are paying Google to show your product or site on the first page for certain keywords, whereas SEO refers to the optimization of your website for higher ranking in organic search results. In the case of SEO, you do not have to pay Google any money.
When it comes to comprehensive search engine functions, both SEO and SEM must be fundamental to your overall marketing strategy. SEO will be a long drawn process which will bear fruit in the long run, while SEM will start giving results immediately and will drive traffic in the short and immediate term.
Now the question that may come to your mind is do you really need both SEO and SEM? The answer to that is NO. But would it give you a lot more leads and sales if you implement both? Certainly. It is always a good idea to optimize your site keeping in mind the best SEO practices, but to draw peoples’ attention in the short term, you must have SEM up your holster as well.
Why choose eDigiDesign?
Simply because we have the required skill and experience to give you the best SEM results. Remember it’s not just about spending money when it comes to SEM, it is also about knowing the keywords to target. Keywords are everything to search engine marketing and therefore, research and analysis of keywords become the very bedrock of a successful SEM campaign.
At eDigiDesign, we have a great team that knows all aspects of search engine marketing. We have been able to deliver results in this arena consistently. We believe in using an optimum amount for SEM based on your business growth potential and scope and give you the best bang for your buck. So do get in touch and let us take care of all your SEM needs.
So what are you waiting for? Just pick up the phone +91 9502798335 or fill up the CONTACT US form to get in touch with us and start growing your business with the help of the best today.