Importance of SEO for Today’s Businesses:
A Brief Overview
In today’s day and age when Google is the source of every answer for everyone, the importance of SEO for businesses can never be overstated. With millions of sites spread across the World Wide Web, just making a website is not enough. One has to make sure that people are able to find those sites and visit them. That is where Search Engine Optimization (SEO) comes in.
Let’s start with what SEO really is. SEO is basically doing some onsite and offsite work on your website so that search engines like Google are able to rank them on their search rankings for some related keywords. For instance, if you are searching ‘health benefits for Marijuana’ then Google shows you a list of sites which contain benefits of Marijuana, which makes people visit those site. More visitors mean more customers and more customers mean more revenue. This is the whole SEO game.
If you are still not convinced then let’s list out four reasons why SEO is an absolute MUST for your business and why you should immediately invest in it.
Importance of SEO
1# SEO is the primary source of organic traffic:
Organic search is a huge part of any website’s performance. Since search engines drive most of the traffic to a website, investing in SEO makes complete sense unless you want to be left behind in the game. If you are ranked within the first 3 pages for a few related keywords, then rest assured your website is set for a bright future.
Although these days, social media has emerged as a big competitor to search engines in terms of generating traffic for websites, the importance of search engines hasn’t diminished. So make your site Google-friendly and see the traffic bars going upward in Google analytics.
2# Builds Trust and Credibility:
Often searchers make mental notes of the terms they enter into Google or other such search engines and if your site is ranked high then they tend to trust the site since Google has become such a big thing. Literally ranking translates into a vote of confidence for your business. This, in turn, increases the credibility of your business and helps in branding.
3# More targeted Customers:
Since SEO relies primarily on keywords (there are other important factors of course), it lets you bring in more targeted customers and thus increases conversion rate when it comes to revenue generation. For instance, if you are a wholesaler of auto parts then your targeted customers would be people who sell auto parts in retail. So you need to search for and target those keywords and rank your site for them so that auto parts retailers find it and purchase from you. It is as simple as that. There is no point ranking for a keyword that has nothing to do with auto parts or auto parts wholesale. You might get a lot of traffic, but not many customers.
4# Unmatched insight into your customers:
This has more to do with Google Analytics (GA). Google Analytics is an amazing tool and it lets you track traffic on your site and also gives you an insight into their behavior. Through Google Analytics, you would know the source of your traffic, how they browse, the language they use, and much more. These metrics will further help you in customizing your SEO and attract more traffic.
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